Materialized
Empowering the Creator Economy
A B2B SaaS ecosystem designed to streamline product loans and brand partnerships for ONE30M.
MY ROLE
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Product Strategy: Defined end-to-end workflows for a dual-sided marketplace.
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UX Design: Crafted intuitive IA and high-fidelity prototypes for complex B2B features.
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System Design: Built a scalable component library to ensure design consistency.
The Problem
The current fashion loan process is highly fragmented and inefficient. Brands and creators rely on messy, manual communication, leading to high operational friction and a total lack of transparency in tracking how influencer content actually converts into sales and ROI.
The Goal
We bridge the gap between Brands and Creators with a seamless B2B ecosystem. By simplifying loan requests and automating commissions, we help Creators monetize their influence while Brands scale through data-backed sales.
Success Metrics
UX STREAMLINING
3 Clicks to Completion
Our goal to simplify loan requests and bridge the gap between Brands and Creators.
AUTOMATION
100% Automated Commissions
Removing manual friction to help Creators monetize faster.
TRANSPARENCY
24/7 Real-Time Tracking
Providing Brands with the data needed to scale through creator-backed sales
Creator Profile
The Goal
To remove barriers for creators to discover and collaborate with high-end brands.
FEATURE 01
Seamless Discovery
Creators can browse curated inventories and submit "one-click" loan requests, moving from discovery to partnership in seconds.
FEATURE 02
Travel Passport (Gamification)
A unique progression system that tracks creative milestones. By completing brand challenges, creators unlock exclusive professional tiers and high-end event access.
FEATURE 03
Revenue Transparency
A dedicated dashboard to track earnings, campaign impact, and payouts, ensuring creators see the direct value.
Design Inspo
Explore stories and interviews with visionary designers, hoteliers, and beauty founders.
Destination
Discover curated hotels where creators can book stays and create exclusive content with our hospitality partners.
FEATURE 04
The Creator Ecosystem
Beyond a utility tool, Materialized functions as a professional growth engine. We provide the inspiration, space, and community needed to drive long-term retention and high-quality content.
Events
Gain access to exclusive experiences and brand-hosted gatherings from the Materialized community.
Creator Nearby
Discover and connect with local creators for shared projects, collaborations, and spontaneous meet-ups.
​Profile
Manage your account, memberships, and connections, switch profiles, and showcase your creative journey with Flight Ticket milestones and highlights.
Brand Profile
The Goal
To provide brands with a professional infrastructure to manage large-scale creator partnerships with full data transparency.
FEATURE 01
KPI & Inventory Sync
Real-time synchronization of inventory and campaign data. Brands can monitor stock demand and track creator impact on sales ROI instantly.
FEATURE 02
Centralized Operations
A unified hub that replaces messy email chains. Brands can manage the entire lifecycle, from approving loan requests to tracking shipments and messaging, within a single source of truth.
Scope of Work
A streamlined process to design, build, and deliver a seamless, engaging, impactful B2B digital solution.
Research & Insights
The Gap in the Market
Creators lack authentic financial incentives and resources, while brands struggle to engage creators at scale without losing brand authenticity.
Competitive Benchmarking
Analyzed trust-building patterns from Airbnb to adapt best-in-class marketplace UX into a B2B fashion context.
Key Design Insights
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Efficiency: Automating the "Request-to-Approval" cycle reduces partnership friction by providing a clear source of truth.
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Trust: Verified profiles and reliable communication are non-negotiable for high-end brands.
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Rewards: A fair compensation model must be paired with professional recognition to ensure long-term creator retention.
Information Architecture
Design System
Visual Philosophy
Materialized balances luxury editorial aesthetics with B2B SaaS functionality, creating a professional environment that feels both high-end and highly efficient.
Typography
Playfair Display
Used for headers to evoke the elegance of a high-end fashion magazine. Its sophisticated serifs reflect the platform’s premium brand identity.
Lato
A clean, geometric sans-serif used for body text and data to ensure maximum readability across mobile and web interfaces.
Color Palette
By using a neutral, high-contrast, monochromatic palette, we allow the vibrant photography of brands and creators to take center stage.
Component Library
We developed a modular component system—including standardized loan request buttons, status badges, and KPI cards—to ensure a consistent user experience and seamless handoff between design and engineering.
What I Learned
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Balancing B2B Complexity: Learned to simplify high-density data and multi-step workflows into an intuitive mobile-first experience for both Brands and Creators.
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Aligning UX with Business KPIs: Designed features that directly impact business outcomes, such as conversion tracking and automated inventory management.
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Scalable Design Foundations: Reinforced the importance of a modular design system to maintain brand consistency and technical efficiency during product scaling.
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Dual-Sided Marketplace Logic: Balanced the distinct needs of two user groups: Enabling creators to discover luxury inventories and initiate partnerships, while providing Brands with the operational tools to manage loans and track ROI.